top of page
Tofurky:
Meat You Don't Need to Pardon.
Concept Development, Copywriter | Ad Campaign (Spec)
Every Thanksgiving, the President of the United States pardons a turkey on live TV—but should you really have to pardon your food?
To promote Tofurky, we'll wage a smear campaign against Big Turkey and the crimes they've committed.
16 LBs of Pure Poultry Evil
Through a series of OOH and print ads, we'll put consumers face to face with these stone-cold, crispy-skinned killers.
Badtothebone.com
A new shadow website and Tofurky landing page, where people can report t*rkey sightings.
Pause the Pardon
Enough is enough in this digital activation urging politicians to pause the annual pardoning tradition.
Crafts with a side of Cranberries
Get the kids involved by sharing our favorite remixed Thanksgiving day art projects.
The Team
Alec Zbornak (Concept Development, Copywriter)
Andy Zhao (Art Direction)
Gabriel Sehringer (Mentor)
bottom of page