Alec Zbornak's Portfolio

Adidas: World Cup Robokeeper

A Brawl Stars x Adidas soccer activation that turned Brooklyn's waterfront into a two-day PK shootout against a robot goalkeeper.

Client

Adidas x Supercell

Year

2025

Experiential Marketing

Role

Concept, Writing, Producing

Client

Adidas x Supercell

Year

2025

Experiential Marketing

Role

Concept, Writing, Producing

ThE IDEA

Taking Brawl Stars to the Pitch

Brawl Stars is a phone game. So we built it a body. A real pitch, a real robot goalkeeper, and a line of people willing to lose to it in public.

The EXECUTION

Try Your Luck Against the Robokeeper

Guests booked a slot by text, stepped up, took their shot at an outdoor robotic keeper, and got a personal highlight clip before they'd even left the box.

Results

47% Over Plan, 1,413 Guests Through the Box

70 PPH against a 48 PPH plan
1,413 guests through the box, 453 more than projected
798 clips out the door, zero downtime

70 PPH against a 48 PPH plan
1,413 guests through the box, 453 more than projected
798 clips out the door, zero downtime

Credits

Ryan Kelley: CEO, Partner
David Title: Creative Director, Partner
Kurt Lorey: Creative Technologist
Seth Kirby: SFX Designer
Elias Azar: Design
Alec Zbornak: Writer, Creative Producing

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Services: Concept Design, Copywriting, Creative Producing