KPMG: Tax Arcade

KPMG: Tax Arcade

The world's first (and probably last) tax-themed arcade.

The world's first (and probably last) tax-themed arcade.

Client

KPMG

KPMG

Year

2025

2025

Category

Experiential Marketing

Experiential Marketing

Role

Writing, Producing

Writing, Producing

Client

KPMG

Year

2025

Category

Experiential Marketing

Role

Writing, Producing

ThE IDEA

Retro Games, Remixed.

To highlight KPMG's new digital gateway platform that makes taxes intuitive, easy, and (almost) fun, we created the first-ever Tax Arcade for KPMG's annual U.S. Tax Conference.

To highlight KPMG's new digital gateway platform that makes taxes intuitive, easy, and (almost) fun, we created the first-ever Tax Arcade for KPMG's annual U.S. Tax Conference.

The EXECUTION

The EXECUTION

Custom, Branded Experiences Filled with Tax Easter Eggs and Jokes

We turned turned each one of KPMG's services into a different classic arcade game: Mrs. Tax Man, Gen AI Invaders, Transfer Pricer, Compliance Hunter, KPMG Jam, and Tariff Turmoil.

We turned turned each one of KPMG's services into a different classic arcade game: Mrs. Tax Man, Gen AI Invaders, Transfer Pricer, Compliance Hunter, KPMG Jam, and Tariff Turmoil.

Results

Results

Three Hundred Tax Consultants Walked into an Arcade...

...and they played and played and played and played our tax-themed video games—over 4,000 times in three days, a 5x increase in meeting requests Y2Y.

...and they played and played and played and played our tax-themed video games—over 4,000 times in three days, a 5x increase in meeting requests Y2Y.

Credits

Credits

Ryan Kelley: CEO, Partner
David Title: Creative Director, Partner
Justin Jarro: Creative Technologist
Pete Richards: Design + Motion Design
Alec Zbornak: Writer, Creative Producing

______________


Services: Concept Design, Copywriting, Creative Producing

Ryan Kelley: CEO, Partner
David Title: Creative Director, Partner
Justin Jarro: Creative Technologist
Pete Richards: Design + Motion Design
Alec Zbornak: Writer, Creative Producing

______________


Services: Concept Design, Copywriting, Creative Producing

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