Alec Zbornak's Portfolio

The Drunken Lab

Throw on a lab coat and mix it up with a night of interactive experiments, thrilling competitions, themed drinks, and live DJ's in this immersive nightlife experience with four locations across the country.

Client

Science and Sip

Year

2023 -

Immersive Experience

Role

Writing, Creative Directing

Client

Science and Sip

Year

2023 -

Immersive Experience

Role

Writing, Creative Directing

ThE IDEA

Paint and Pour is dead

So we created an immersive experience interactive show that challenges your mind and your liver.

The EXECUTION

Welcome to the League of Inebriation Technology

"Congratulations! You've been accepted to The Drunken Laboratory at the League of Inebriation Technology (L.I.T.).

Follow our instructors as they lead you through a series of five exciting courses (games and experiments)-from Blitzed Biology to Plastered Pyrotechnics.

If you want to graduate, you're going to need to think up and drink up."

"Congratulations! You've been accepted to The Drunken Laboratory at the League of Inebriation Technology (L.I.T.).

Follow our instructors as they lead you through a series of five exciting courses (games and experiments)-from Blitzed Biology to Plastered Pyrotechnics.

If you want to graduate, you're going to need to think up and drink up."

Results

1 Main Experience, 3 Holiday Overlays, and a Kid-Friendly Version

Four Locations Across the U.S. (Brooklyn, NY | Los Angeles, CA | Houston, TX | Atlanta, GA)
Over 10,000 Tickets Sold
3 Seasonal Overlays (The Haunted Lab, The Litmas Spectacular, The Love Lab)

Four Locations Across the U.S. (Brooklyn, NY | Los Angeles, CA | Houston, TX | Atlanta, GA)
Over 10,000 Tickets Sold
3 Seasonal Overlays (The Haunted Lab, The Litmas Spectacular, The Love Lab)