Alec Zbornak's Portfolio

The Broadway Séance

We turned an empty Broadway theater into an immersive séance experience.

Client

Masquerade

Year

2025

Immersive Theater

Role

Concept, Writing, Producing

Client

Masquerade

Year

2025

Immersive Theater

Role

Concept, Writing, Producing

ThE IDEA

Sneaking into an Abandoned Broadway Theater

Guests were told to meet on the streets of Times Square. There, a ghost hunter ushered them through the stage door up the back-alley fire escape staircase, where they emerged into the abandoned Broadway theater, lit only by a red ghost light.

The EXECUTION

Rituals in Box Five

There, they were ushered into Box Five, where characters from the Phantom lore led them through a series of spectral rites.

Results

Summoning The Majestic's Very Own Phantom

As the rituals crescendoed, the overture echoed through the theater, as guests glimpse a shadowy figure across the theater, before being rushed out onto the streets of New York City.

This served as the penultimate marketing activation for Masquerade.

Credits

Executive Creative Director: Randy Wiener
Senior Producer: Cesar Hawas
Head of Marketing: Shoshana Fisher
Marketing Associate: Sadie Schlesinger
Marketing Intern: Eli Diker
Marketing Intern: Madi Tramonte

Mask Maker: Zach McNally
Madame Zephyrine: Alba Albanese
Phantom: Nicolas Duran

______________

Services: Writing, Concept, Acting, Creative Producing

Mask Maker: Zach McNally
Madame Zephyrine: Alba Albanese
Phantom: Nicolas Duran

______________

Services: Writing, Concept, Acting, Creative Producing