Backstage: Google x Lollapalooza

Backstage: Google x Lollapalooza

An activation taking Lollapalooza members backstage into the life of an artist.

An activation taking Lollapalooza members backstage into the life of an artist.

Client

Google

Google

Year

2026

2026

Category

Experiential

Experiential

Role

Creative Producer

Creative Producer

Client

Google

Year

2026

Category

Experiential

Role

Creative Producer

ThE IDEA

Your All-Access Pass Starts Here

We turned Google Shopping into custom interactive experiences that showed guests how they could use the application to get Lolla-ready.

We turned Google Shopping into custom interactive experiences that showed guests how they could use the application to get Lolla-ready.

The EXECUTION

The EXECUTION

Product Demos, Gamified

An AR mirror, a bespoke DJ game, and am interactive prize wall.

An AR mirror, a bespoke DJ game, and am interactive prize wall.

Results

Results

One of the Top-Rated Popups at Lolla

Thousands of attendees sweated in line for a chance to explore the activation.

Thousands of attendees sweated in line for a chance to explore the activation.

Credits

Credits

Made for Bravo Media

Ryan Kelley: CEO, Partner
David Title: Creative Director, Partner
Justin Jarro: Creative Technologist
Susan Wen: UX Designer
Alec Zbornak: Writer, Creative Producing


Agency: Shadow

______________


Services: Experience Design, Creative Producing

Made for Bravo Media

Ryan Kelley: CEO, Partner
David Title: Creative Director, Partner
Justin Jarro: Creative Technologist
Susan Wen: UX Designer
Alec Zbornak: Writer, Creative Producing


Agency: Shadow

______________


Services: Experience Design, Creative Producing

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