Masquerade

Masquerade

An innovative reimagining of Andrew Lloyd Webber’s THE PHANTOM OF THE OPERA.

An innovative reimagining of Andrew Lloyd Webber’s THE PHANTOM OF THE OPERA.

Client

LWE - Phantom of the Opera

LWE - Phantom of the Opera

Year

2025 -

2025 -

Category

Off-Broadway Immersive

Off-Broadway Immersive

Role

Writing, Experiential Development

Writing, Experiential Development

Client

LWE - Phantom of the Opera

Year

2025 -

Category

Off-Broadway Immersive

Role

Writing, Experiential Development

Project Image
Project Image

ThE IDEA

How do you bring back Broadway's most iconic show in an entirely new format?

By Inviting guests to step inside the legend for the first time ever with a fully reimagined immersive production.

By Inviting guests to step inside the legend for the first time ever with a fully reimagined immersive production.

Project Image

The EXECUTION

The EXECUTION

300 Audience Members, 30,000 Crystals, 910 Roses

Every night over six groups of 60 audience members explore the Opera Populaire, as they make their way through six floors chasing after actors and uncovering the Phantom's opera.

Every night over six groups of 60 audience members explore the Opera Populaire, as they make their way through six floors chasing after actors and uncovering the Phantom's opera.

Project Image

Results

Results

A Drama-Desk Award Winning Production

  • Drama Desk Special Award for Overall Excellence

  • 6 Outer Critics Circle Award Nominations including Outstanding Revival of a Musical

  • Drama League Award Nomination for Outstanding Musical Revival

  • Drama Desk Special Award for Overall Excellence

  • 6 Outer Critics Circle Award Nominations including Outstanding Revival of a Musical

  • Drama League Award Nomination for Outstanding Musical Revival

Project Image

Credits

Credits

Directed by Diane Paulus
Produced by Randy Wiener
Created by Andrew Lloyd Webber

__________________

Services: Writing, Creative Producing, Environmental Copywriting, Narrative and Guest Experience

Directed by Diane Paulus
Produced by Randy Wiener
Created by Andrew Lloyd Webber

__________________

Services: Writing, Creative Producing, Environmental Copywriting, Narrative and Guest Experience

  • More Works More Work

  • More Work SEE ALSO

Title Image
Title Image

Masquerade

Writing, Experiential Development

Title Image
Title Image

The Drunken Lab

Writing, Creative Directing

Artechouse: Submerge preview
Artechouse: Submerge preview

Artechouse: Submerge

Writing, Research

True Love Forever preview
True Love Forever preview

True Love Forever

Assistant Stage Management

Title Image

Imaginary Friend

Concept, 3D Modeling

Title Image

The Broadway Séance

Concept, Writing, Producing

Adidas: World Cup Robokeeper preview
Adidas: World Cup Robokeeper preview

Adidas: World Cup Robokeeper

Concept, Writing, Producing

Title Image

Backstage: Google x Lollapalooza

Creative Producer

Nike Dn8 Release Party preview
Nike Dn8 Release Party preview

Masquerade: Ghost Hunt

Concept, Writing, Producing

The KPMG Tax Arcade preview
The KPMG Tax Arcade preview

KPMG: Tax Arcade

Writing, Producing

Title Image

OWALA: OWALAFY IT

Concept, Copywriting

Shark Week preview
Shark Week preview

UPS: Box Puppets

Concept, Writing, Puppet Fabrication