OWALA: OWALAFY IT

OWALA: OWALAFY IT

Inspired by how Owala makes water bottles fun, we set out to Owalafy life beyond hydration, to unbasic the basics.

Inspired by how Owala makes water bottles fun, we set out to Owalafy life beyond hydration, to unbasic the basics.

Client

Owala

Owala

Year

2025

2025

Category

Social, Activation

Social, Activation

Role

Concept, Copywriting

Concept, Copywriting

Client

Owala

Year

2025

Category

Social, Activation

Role

Concept, Copywriting

ThE IDEA

More than a Water Bottle Fad

We built Owalafy It, a bold new brand platform that turns the mundane into magic.

We built Owalafy It, a bold new brand platform that turns the mundane into magic.

The EXECUTION

The EXECUTION

Surprising People with Puppies and Fire. Not at the same time.

To kick off the Owalafy movement, we started with the most mundane moment imaginable: water delivery. We surprised unsuspecting superfans with magical doorstep deliveries, each paired with matching surprises and over-the-top spectacles inspired by the theme of the bottle itself.

To kick off the Owalafy movement, we started with the most mundane moment imaginable: water delivery. We surprised unsuspecting superfans with magical doorstep deliveries, each paired with matching surprises and over-the-top spectacles inspired by the theme of the bottle itself.

Results

Results

With the final delivery leading to the grand finale…

A grand, Owalafied pop-up at the Oculus World Trade Center. Yes, that's a human claw machine.

A grand, Owalafied pop-up at the Oculus World Trade Center. Yes, that's a human claw machine.

Credits

Credits

Ashley Davis Marshal: ECD
Yul Han: Art Director
Alec Zbornak: Copywriter

______________


Services: Copywriting, Concept Design

Ashley Davis Marshal: ECD
Yul Han: Art Director
Alec Zbornak: Copywriter

______________


Services: Copywriting, Concept Design

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